The Story of Rose & Bloom

Every piece of jewelry holds a story — ours began with two hearts, a mother and her daughter, and a shared love for creating beauty that lasts.

A Mother’s Dream

Rose has always believed that jewelry is more than decoration — it’s memory you can wear.

In her early thirties, while raising her newborn daughter Bloom in Auckland, she began designing simple silver pieces at her kitchen table. Each piece was a reflection of what she longed to give her daughter: something strong, beautiful, and lasting.

What started as a hobby quickly became a calling. Friends began asking for her pieces, drawn to their quiet elegance and the way they seemed to carry meaning beyond their shine.

A Daughter’s Inspiration

Bloom grew up surrounded by sketches, gemstones, and the comforting rhythm of her mother’s creativity. As she got older, she began to see jewelry not only as art — but as connection.

Where Rose saw craft and tradition, Bloom saw a chance to bring a fresh eye, a new sense of style, and the voice of her own generation.

Together, they became what they are today: two women, two perspectives, one shared vision.

The Heart of Rose & Bloom

Every piece we create is designed to make women feel seen — to celebrate confidence, grace, and individuality at every age and size.

We believe that beauty is not defined by trends or rules, but by the stories you carry and the way you choose to wear them.

Our designs blend timeless shapes with gentle modern touches — elegant enough for a lifetime, effortless enough for every day. Whether it’s a small ring that reminds you of love, or a statement piece that marks a new chapter, each creation is made to be worn with meaning.

Our Philosophy

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  Crafted with care. Every design begins with Rose’s hands and Bloom’s vision — merging craftsmanship with creativity.
  
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  Made for every woman. We believe beauty belongs to every body, every age, every story.
  
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  Sustainably created. We choose materials and makers that honor both people and planet.
  
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  Timeless design. Fashion fades — meaning endures.
  

From Our Family to Yours

For nearly two decades, Rose & Bloom has grown from a humble dream into a boutique loved across New Zealand. But at its heart, nothing has changed:

Every order is still wrapped by hand, every customer is treated like a friend, and every piece leaves our studio with a little bit of love inside.

From the moment you open the box, we hope you feel what we’ve felt all along — that jewelry isn’t just something you wear… it’s something you live with.

With love,

Rose & Bloom

Auckland, New Zealand